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Chris Brogan has some great tips on how brands and marketers can use social media tools and communities.

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. And yet, there’s something to this. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Here’s a list of 50 ideas (in no particular order) to help move the conversation along. Note: I mix PR and Marketing. They should get back together again.

My favorites in Brogan’s list are..

Add social bookmark links to your most important web pages and/or blog posts to improve sharing.

Attend a conference dealing with social media like New Media Expo, BlogWorld Expo, New Marketing Summit

Build blogs and teach conversational marketing and business relationship building techniques

For every video project purchased, ensure there’s an embeddable web version for improved sharing.

Remember that the people on social networks are all people, have likely been there a while, might know each other, and know that you’re new. Tread gently into new territories. Don’t NOT go. Just go gently.

People power social media. Learn to believe in the value of people. Sounds hippie, but it’s the key.

I might be talking about some of this at Barcamp Malaysia if I can manage my way in. I just checked and it seems to be sold out.

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