7 Facebook apps for Enterprise 2.0

The financial downturn is accelerating business interest in social media.

The global recession is turning out to be a global catalyst for accelerating changes in technology, marketing and advertising. Social media will be one of the beneficiaries of this change along with metered access to multi-tenant cloud environments like SaaS / PaaS / HaaS.

Word of mouth marketing (WOMM) works by leveraging blogs, online video, social networking, micro blogging and social bookmarking, aka social media. Social media happens to be dirt cheap when compared to traditional and mainstream advertising and PR campaigns.

Facebook is where the cool kids are today and by the looks of things that’s where many companies are also trying to maximize their ad dollars.

eMarketer today came out with the report, Retailers Get Social with Facebook

Facebook is the social media site of choice for many US online retailers, judging by an August 2008 study by Internet Retailer and Vovici. Nearly one-third of responding businesses said they had a Facebook page, compared with 27% that had a MySpace page and just over one-quarter that had a page on YouTube.

Here are 7 facebook applications for the enterprise.

1. Worklight creates an intranet within facebook allowing members to publish and share news within groups.
   
2. Faceforce is CRM for facebook.
   
3. Convio brings online fundraising, email Marketing, advocacy, event fundraising to facebook.
4. Buxfer allows for payment facilitation and money management within facebook.
5. Alfresco Facebook Platform makes the Alfresco CMS all facebooky.
6. Filefactory lets you share files at work on Facebook Fridays.
7. Zoho Office enables office document management in facebook.

I’m curious to see what will happen with LinkedIn apps now. With 70% of businesses allowing social media in the enterprise, I believe we’ve reached a tipping point.

Popularity: 8% [?]