photo by Brajeshwar
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its first study of Internet usage in India, which reports that more than 28 million people in India age 15 and older accessed the Internet from home and work locations in May. This represents a 27-percent increase versus year ago, making India one of the fastest-growing Internet populations among the 37 individually-reported countries in the comScore World Metrix audience measurement service. Additionally, the fact that Internet users in India represent approximately only 3 percent of the population indicates significant potential for continued strong growth.
“India truly represents one of the most promising emerging Internet markets, given both the size and technological sophistication of the population,” said Jack Flanagan, comScore executive vice president. “While global Internet brands like Google and Yahoo! currently reign as the most visited Web properties in India, several local players also have strong positions in the market.”
Some findings from the study include:
• The average Indian Internet user visited the Internet 25 times during the month and was online for 28 minutes per visit.
• Those between the ages of 15-24 were the heaviest Internet users among all age segments, spending nearly 12 hours online per month on average.
• Some of the fastest growing Web site categories during the past year included Maps (up 64 percent), Sports (up 60 percent), Entertainment/Movies (up 55 percent), and Finance/News/Research (up 52 percent).
via comScore
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