digiculturetravelexpatasia

photo by miskan

According to Nicholas Guan, an OgilvyOne social media researcher, the best social network reach Asians is not always Facebook but on alternative social networks. Does that mean you should advertise on Friendster instead of Facebook if you are selling electric scooters in Malaysia? Of course not because online marketing often about targeting influencers much of whom I suspect are on Facebook. If you are targeting a mass audience your ad dollar might not always be best spent on a social network anyways. Interesting research though.

via PaidContent

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