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Facebook weak in Asia, Malaysia still on Friendster

Posted on 28th August 2008 by llamasonic Ping this
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Facebook weak in Asia, Malaysia still on Friendster
photo by
miskan

According to Nicholas Guan, an OgilvyOne social media researcher, the best social network reach Asians is not always Facebook but on alternative social networks. Does that mean you should advertise on Friendster instead of Facebook if you are selling electric scooters in Malaysia? Of course not because online marketing often about targeting influencers much of whom I suspect are on Facebook. If you are targeting a mass audience your ad dollar might not always be best spent on a social network anyways. Interesting research though.

via PaidContent

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