According to a study by Sage Software and AMI-Partners, more than 260,000 small businesses in the US and Canada employ social networking tactics, too.
Most of them used professional social networking sites such as LinkedIn. General social networking sites such as MySpace and Facebook were also widely used, followed by niche communities and job sites.
Less popular were microblogging services (such as Twitter and Yammer), forums, wikis and social bookmarking applications.
The reasons for adopting social networking tactics varied, but the most widespread uses of social media were for responding to customer questions, networking, and reference and educational purposes.
Many of the small business’ I speak to are not using social media but they are “looking at it”. The recession however is fueling interest in social media as business budgets are tightened.
via eMarketer
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