photo by mulletgod
Snoop has packaged himself up ready for Indian consumption it would seem. I like some rap, even some Snoop. But I’m really tired of hip hop culture so I’m hoping Snoop is a dog in India. Anyone have a sense of how popular thug life culture is in India now?
Its first project is with the new Bollywood film, Singh Is Kinng, that will hit movie theaters on Aug. 8 and stars Indian actor Akshay Kumar. The hip-hop tie-in involves Snoop Dogg starring in a music video alongside Kumar.
The music video was produced by CashmereAsia.com and will be released globally online on Tuesday.
“This is a mutual exchange of culture, pop culture, music and entertainment. For us, at the same time, via these creative partnerships, it creates business opportunities for brands,” said Ted Chung, chairman of Cashmere and also the president of Snoop Dogg’s Doggy Style Records.
Wadhera also underscored that every major consumer products company is now in India, including Unilever and P&G: “We are working to bridge the gap from creating, producing and developing interesting, marketable concepts and content to show advertisers the opportunities to attack a market that is growing at unbelievable levels and that has a massive propensity to spend. At the end of the day, that’s what it comes down to.”
via ADWEEK
Popularity: 12% [?]