photo by roevin
eMarketer predictions for 2009 are out. According to David Hallerman, online video will steam ahead rising by 45% in 2009 to reach $850 million. Traditional media (TV, Newspapers) are in for some hurt. Retail e-commerce growth rates will decline however Debra Aho Williamson predicts b2b marketing is coming to social networks.
Expect both MySpace and Facebook to enhance their self-serve advertising systems to allow consumers and businesses to buy and sell real-world goods and services.
With US ad revenue growth slowing, smaller and niche social networks will have a tough time gaining traction and several may close up shop or be acquired by larger players. In addition, marketers that have built standalone social networks tied to their brands will either close them or migrate them to existing social network platforms where they can reach a broader audience.
I’d like to see some eBay alternatives out there and facebook would be very interesting in this regard. Who are you more likely to buy an unlocked iPhone from – an anonymous seller on eBay or a friend of a friend on facebook?
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