Talking about Social Media to increase SEO for Vote From Abroad, photo by Democrats Abroad Cambodia
I’m just back from the Democrats Abroad Asia Pacific Regional Meeting in Phnom Penh, Cambodia. I was representing Democrats Abroad Malaysia and gave a short talk on using Social Media to increase site traffic to our online voter registration tool, VoteFromAbroad.org
One of the main points made in my presentation was that regardless of how people found you, they’re here now. Many organizations are warming up to the idea of embracing conversations about their ‘brand/product/company’ off site. We can’t assume that because we built a great website with community tools that people will always come to our site to talk. Conversations happen where people happen to be that’s increasingly on communities like facebook, youtube, forums, etc.
This is incredibly valuable because the authority (popularity/traffic/page ranking) of these sites and their links back to you provides a boost to your own search result rankings. When Youtube, Wikipedia, Facebook and blogs are all linking to you – google notices.
For a site like Vote From Abroad, the main goal is to be discovered by Americans living overseas and helping them with the process of registering to vote.
This requires a sustained social media campaign using social media optimization and SEO techniques.
Some of the recommendations I’ve made include:
- Link to votefromabroad.org in relevant profiles, media descriptions, web posts, forums & wikis.
- Use of micro-blogging tools (Twitter).
- Cross posting (TubeMogul, Ping.FM)
- Join or create Democrats Abroad groups on social networking sites (and link to votefromabroad.org).
- Community promotion of sites through social bookmarking (Digg, Reddit, etc.)
I also encouraged people attending to start a blog and touched on WordPress. WordPress can deliver great SEO results when configured correctly and provides all kinds of plugins and widgets for mixing in data from your social sites. Folks living abroad have some natural topics to blog about; living overseas, travel, exotic foods, culture.. The easiest way to start is by reading blogs. Should you find yourself following many blogs, look into an RSS reader to have all your blogs delivered in one shot for offline or easy reading later.
Note to Americans living overseas. Register to vote, your vote matters. Join Democrats Abroad to connect with some of the most dynamic, progressive and thoughtful Americans you’ll ever encounter. This is a great way to meet and socialize with other American expats while living abroad.
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