asia
Social Media report for Asia by Ogilvy
Slides here
Honda Insight, most affordable hybrid
Affordable Honda hybrid on sale as soon as spring 2009, under 20k USD.
Honda achieved a significant cost reduction in Integrated Motor Assist (IMA) components which should make Insight the most affordable hybrid vehicle to date. The production Insight will be offered as a five-door, five-passenger hatchback. Numerous technologies, including a function to assist customers in [...]
Facebook weak in Asia, Malaysia still on Friendster
photo by miskan
According to Nicholas Guan, an OgilvyOne social media researcher, the best social network reach Asians is not always Facebook but on alternative social networks. Does that mean you should advertise on Friendster instead of Facebook if you are selling electric scooters in Malaysia? Of course not because online marketing often about targeting influencers [...]
Stop counting calories, eat Chinese
photo by by Shaolin Tiger
Even if this does not work, you’re going to enjoy it more than any other diet you’ve been on
The Chinese don’t have a word for “calories”. They view food as nourishment, not potential weight gain. A 1990 survey found that Chinese people consumed 30 per cent more calories than Americans, but [...]