Hackintosh PC users everywhere will be watching this case. Hopefully Apple learns to think different on this one. Apple is missing a huge opportunity by not opening up the Mac OS to run on other platforms. Apple’s losing billions in revenue by not selling OSX separate from their cool Asus manufactured hardware.

Psystar, based in Doral, Fla., is challenging Apple’s requirement that only Apple-branded devices use its software, which Pystar contends illegally ties the sale of one product to another. That’s not the case with operating systems software from Microsoft Corp. (MSFT) or the open source Linux, which can be installed on devices from any number of manufacturers, Psystar said.

Psystar made its claims at a press conference Tuesday, during which it said it will soon file a legal complaint against Apple alleging the Cupertino, Calif., computer maker is engaged in unfair competition and an attempt to monopolize and other violations of U.S. antitrust acts.

Psystar’s pending complaint is its formal response to a lawsuit Apple filed against it on July 3 claiming Psystar’s Open Computer desktop computers and servers violate Apple copyrights and trademarks. Pystar denied those allegations Tuesday.

“Our goal is to provide an alternative,” Psystar co-founder Rudolfo Pedraza said Tuesday.

via CNN

• Does the iPhone suck?
• Apple is now 3rd largest PC vendor in the USA

I’m tempted to move to India for a year. I’ve never visited however I have family staying in Kerala and Calcutta. I’d like to experience the incredible growth that’s going on there first hand. How’s broadband in India now?

Venture capital investment in India grew impressively during the second quarter of 2008. Between April and June, VCs invested a total of $238 million in 17 deals, up 120 percent from the $108 million invested during the same period last year, according to Dow Jones VentureSource. That makes it the second-highest quarter in VentureSource’s records.

via VentureBeat

• hi5 fastest growing social network
• Apple is now 3rd largest PC vendor in the USA

A recent study by The University of Massachusetts Dartmouth Center for Marketing Research reveals that of the fastest growing fortune 500 companies, 77% reported using social media in their business.

According to the study’s authors, “26% of respondents in 2007 felt that social media is “very important” to their business and marketing strategy. That figure rose to 44% in approximately one year. It is clear that this group of fast-growing companies considers the use of social media as a central part of its strategic plan.”

Social networking is the most familiar of the technologies. In 2007, wikis were the least familiar but they have since leapfrogged over podcasting.

It’s notable that the study’s authors found much more extensive use and growth in use in the fastest growing 500 US companies than they found in the Fortune 500, the largest companies. It would be a logical fallacy to argue that the fastest growing companies are growing fastest because of their use of social media, but it could be a factor. It could also be the case that insurgent companies have a greater incentive and proclivity to experiment than incumbent industry leaders.

via ReadWriteWeb

• 50 ways to use social media for marketing
• Small business social media use increasing

This is quite the good idea. Advertising on boarding passes and printed e-ticket vouchers.

Advertising will soon appear on airline boarding passes that passengers who have booked online print out at home. They will fill the white spaces often left on these documents which, after all, are at hand for much of the journey.

Ads will be targeted to the destination of the traveler along with “other characteristics”. By that I assume those who have ordered vegetarian meals could get vouchers for relevant restaurants and products and those in first class probably won’t get a Burger King coupon.

via BizReport

Here’s an idea. Targeted contextual overlays on the inflight movies.

• Dataran 3 Two Square has a hygiene problem
• The Dean blimp, from the source