You might not want to burn incense all day. I’ll still burn some Nag Champa and savor the positive effects, but with good ventilation.

Study participants who used incense in their homes all day or throughout the day and night were 80 percent more likely than non-users to develop squamous cell carcinoma of the entire respiratory tract.

The link between incense use and increased cancer risk held when the researchers weighed other factors, including cigarette smoking, diet and drinking habits.

“This association is consistent with a large number of studies identifying carcinogens in incense smoke,” Friborg’s team writes, “and given the widespread and sometimes involuntary exposure to smoke from burning incense, these findings carry significant public health implications.”

via Rueters

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A recent study by The University of Massachusetts Dartmouth Center for Marketing Research reveals that of the fastest growing fortune 500 companies, 77% reported using social media in their business.

According to the study’s authors, “26% of respondents in 2007 felt that social media is “very important” to their business and marketing strategy. That figure rose to 44% in approximately one year. It is clear that this group of fast-growing companies considers the use of social media as a central part of its strategic plan.”

Social networking is the most familiar of the technologies. In 2007, wikis were the least familiar but they have since leapfrogged over podcasting.

It’s notable that the study’s authors found much more extensive use and growth in use in the fastest growing 500 US companies than they found in the Fortune 500, the largest companies. It would be a logical fallacy to argue that the fastest growing companies are growing fastest because of their use of social media, but it could be a factor. It could also be the case that insurgent companies have a greater incentive and proclivity to experiment than incumbent industry leaders.

via ReadWriteWeb

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